Vintage labels with room for a long name and a short story on the back.

Red Earth had a beautiful vineyard and a label that could have belonged to anyone. We drew a landscape line from their ridge and kept the type almost industrial so it would not become rustic theatre.

Front label: name, vintage, origin. Back label: three sentences about the year. No tasting-note poetry.

The same line became the shipping crate stamp. Consistency from vine to box is the brand.