Dock Theatre Season
A season identity that can hold six plays without inventing six brands.
We designed a season frame: a shared date lockup and a photography crop. Each play gets one image and a colour bar. Posters, tickets, and the site use the same frame.
Type is theatrical without being costume. It has to work on a rainy bus shelter.
Box office reported fewer 'which show is this' emails after the first month. That is a design result.
Subscribers recognised the year immediately. Each play still has a face.
Frances Liu

