Three Tables Restaurant Group
One group, three rooms, one system. Each restaurant keeps a colour. The type stays shared.
Three restaurants under one owner had drifted into three unrelated brands. We designed a shared type system and gave each room a single colour and a short mark.
Menus, matchboxes, and booking pages use the same grid. Guests who know one room recognise the family without thinking all three serve the same food.
The group site is a directory. Each restaurant site is allowed to have a personality. That split was the whole strategy.
Reservations stopped going to the wrong room. The sites finally disagree on purpose.
Omar Farid

