A launch site and kit for a compact speaker. Specs are visible. The film is optional.

Kite had a strong object and a site that hid the size. We led with scale: the speaker next to a paperback, then materials, then sound clips for people who want them.

The launch kit included a dealer one-pager, a booth graphic, and three social frames. All of them use the same three-quarter photograph so the object does not change personality by channel.

Pre-orders opened with a waitlist of people who had already handled a sample. The site had to confirm what they felt in the room, not invent a new story.