Harbor Tea Packaging
A shelf set for six teas. Colour codes the leaf. The name does the rest.
Harbor had beautiful tea and a pack that whispered. We designed a family of tins with a shared structure and a single loud colour per blend. The wordmark stays black so the colour can change without a new logo.
We printed under store lighting and shifted two hues that collapsed to grey. The final set is simple enough to extend when they add a seventh blend next spring.
Outer shippers reuse the same type, so the unboxing is part of the brand rather than a brown afterthought.
People can find their tin from the other end of the aisle. That was the whole brief.
Priya Desai

