A literacy nonprofit that needed to look capable, not cute. The new mark is a stamp, not a mascot.

Open Stacks runs reading rooms. Their old identity was a smiling book. We replaced it with a stamp mark and a type system that works on a photocopied flyer.

Colour is one red and newsprint grey. Photography is of real rooms and real readers, credited and paid.

The donation page is short. The annual report uses the same type. Trust is a visual consistency problem as much as a copy problem.