Low Gate Record Label
A label identity that can take a new sleeve every month without losing the catalogue.
Low Gate releases one record a month. We designed a spine system, a centre-label template, and a site that is a list, not a mood video.
Each sleeve can be wild. The catalogue number and the spine stay obedient. Collectors can find things. That is the brand.
Merch uses the same stamp. We resisted a secondary logo for 'streetwear'. One mark is enough if it is drawn well.
The spines finally make a row. That is how a label should look on a shelf.
Chris Vale

