A portfolio that sequences rooms like a magazine, with plans available for clients who ask.

Loom's work was strong and their site was a grid of pretty squares. We designed project stories: before, constraint, after, and a short material list.

Plans are behind a request, not hidden forever. Serious clients want them. Casual scrollers still get the photographs.

The contact form asks for budget range. That single field improved the quality of enquiries more than any hero film would have.