Riverlight Festival Identity
A festival system built for weather, volunteers, and a programme that changes every night.
Riverlight needed an identity that could be reprinted overnight. We designed a stencil-like wordmark, a date lockup, and a poster grid that accepts a new headline without redrawing the bones.
Wristbands, stage cards, and the map all share one yellow. Photography is reportage, not posed talent, so the brand stays tied to the actual nights.
The files include a volunteer sheet: how high, how straight, what not to stretch. Cultural work fails in the last mile. We design for that mile.
Volunteers could hang a sign correctly without a designer on site. That is the win.
Jonah Reed

