A lookbook that works as a sales tool. Crops are sharp. The type does not flirt with the clothes.

We sequenced a 48-page lookbook for a small label. The photographs already had the mood. Our job was order, paper, and a caption system that lists fabric and price without breaking the image.

The cover is type only. The clothes start on page two. That pause makes the first look land harder.

A digital PDF uses the same pages. We did not design a second 'social' version that slowly becomes the real brand.