Bags, cards, and a weekly note. The brand is the roast name, not a mascot.

Kiln ships coffee on a Friday. The bag had to be distinct in a hallway of brown boxes. We used a heavy black and a handwritten roast date, nothing else on the front.

A card inside explains the farm in four lines. The site repeats that card so the subscription page and the physical pack agree.

When they add a second roast, the system already has a colour tick and a naming rule. Extension was designed on day one.