Eight words, one table, late light. A campaign that moved from poster to product page without a rewrite.

Solstice sells homewares that already photograph well. The previous campaign added too many props. We cleared the table, wrote one line, and shot in the last hour of sun.

Posters, bags, a landing page, and a still for video all share the same crop. If you saw the poster, you recognise the shop page.

Sales for the featured set rose in the first fortnight. More useful to us: the team now briefs photography with the line first, not the prop list.