Plain / Office Website
An architecture site that leads with buildings, then people, then the office address.
Architects often bury projects under a manifesto. We reversed it. Each building gets a short fact set: year, place, client, and a paragraph. Drawings appear after photographs.
The office page is a single photograph of the room they actually work in. No render of a future HQ.
The CMS lets them add a project in the same template. The site will still look like itself in five years if they stay disciplined. We wrote that warning into the handbook.
Clients now arrive already knowing the work. Meetings start further along.
Daniel Plain

