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This year's studio focus: fewer clients, deeper systems

This year's studio focus: fewer clients, deeper systems
18, January 2026

The calendar for this year is tighter on purpose. We want time after launch to watch how teams use the files. That is when a system gets honest.

New enquiries still come in. We will say no when the work would be a thin campaign with no owner on the client side. The best projects have someone inside who will protect the kit.

If you have a brand that needs that kind of care, write to us. If you need a one-week poster, we can still point you to people who love that pace.

  • What we decide before we draw

    A one-page brief comes first: audience, proof, constraints, and the first three applications. If that page cannot be signed, we are not ready to design.

    This keeps the work honest. Campaign ideas can wait until the system has a spine.

  • How a piece leaves the studio

    Every article and project ends with files, licences, and a named owner. Handoff is part of the design.

    If you want to talk about a similar brief, write to us from the contact page.