DESIGN STUDIO
Design Studio

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We started every site review with performance

We started every site review with performance
17, May 2026

Designers in this studio export with a budget. Two type families. Images that match their display size. No autoplaying video above the fold unless the client has a reason that survives a conversation.

We measure the first contentful paint on a mid-range phone, not on the office fibre. That number changes what we allow in the hero.

One rebuild cut the homepage from 7MB to under 1MB and kept the same art direction. The difference was crop, format, and fewer decorative layers. Visitors felt it immediately.

  • What we decide before we draw

    A one-page brief comes first: audience, proof, constraints, and the first three applications. If that page cannot be signed, we are not ready to design.

    This keeps the work honest. Campaign ideas can wait until the system has a spine.

  • How a piece leaves the studio

    Every article and project ends with files, licences, and a named owner. Handoff is part of the design.

    If you want to talk about a similar brief, write to us from the contact page.