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We trialled four typefaces and kept one

We trialled four typefaces and kept one
02, April 2026

A publisher asked for a house face with more bite. We set the same article in four families and printed them. The loudest option fell apart in footnotes. The quietest one held at every size.

We still use a display cut for covers. The text face does the daily work. Mixing those roles is how a library of books stays one brand.

Licensing mattered too. A face we cannot use on the site and the jacket is a half solution. The family we chose covers both without a second invoice.

  • What we decide before we draw

    A one-page brief comes first: audience, proof, constraints, and the first three applications. If that page cannot be signed, we are not ready to design.

    This keeps the work honest. Campaign ideas can wait until the system has a spine.

  • How a piece leaves the studio

    Every article and project ends with files, licences, and a named owner. Handoff is part of the design.

    If you want to talk about a similar brief, write to us from the contact page.