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Studio notes on readable layout

Studio notes on readable layout

We spent the last month reviewing twenty live sites against one question: can a new visitor understand the offer before the first scroll ends? Most of the work was not new colour. It was line length, heading hierarchy, and the space around the primary action.

Readable layout is a studio habit, not a trend. We set type sizes from the content, not from a template. We keep paragraphs short enough to scan, and we give each section one job. When a page tries to sell, explain, and prove everything at once, people leave.

This week we shipped a homepage for a product studio that had three competing headlines. We kept one sentence, moved proof into a later band, and the bounce rate dropped on the first day. That is the kind of news we like to share: quieter pages that work harder.

  • What we decide before we draw

    A one-page brief comes first: audience, proof, constraints, and the first three applications. If that page cannot be signed, we are not ready to design.

    This keeps the work honest. Campaign ideas can wait until the system has a spine.

  • How a piece leaves the studio

    Every article and project ends with files, licences, and a named owner. Handoff is part of the design.

    If you want to talk about a similar brief, write to us from the contact page.