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Spring campaign wrap: one idea, eight formats

Spring campaign wrap: one idea, eight formats
16, February 2026

We art-directed a spring campaign for a homewares brand. The sentence was eight words. Everything else was crop, paper, and a table shot in late light.

Eight formats from one idea is our favourite kind of production. It is cheaper, clearer, and easier to remember. Fragmented campaigns feel busy and then disappear.

The landing page used the poster crop, not a new lifestyle set. Shoppers recognised the work from the street. That recognition is the campaign doing its job.

  • What we decide before we draw

    A one-page brief comes first: audience, proof, constraints, and the first three applications. If that page cannot be signed, we are not ready to design.

    This keeps the work honest. Campaign ideas can wait until the system has a spine.

  • How a piece leaves the studio

    Every article and project ends with files, licences, and a named owner. Handoff is part of the design.

    If you want to talk about a similar brief, write to us from the contact page.