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A three-colour palette that still has range

A three-colour palette that still has range
06, March 2026

We ran an internal study: how far can a brand go with three colours? Far enough for a year of campaigns, if the photography is directed and the type has contrast.

The signal colour is used like punctuation. It marks a price, a date, or a sold-out state. It does not wash entire pages.

Two clients adopted the rule this spring. Their social feeds look more expensive because they finally match. Consistency reads as quality even when the budget is ordinary.

  • What we decide before we draw

    A one-page brief comes first: audience, proof, constraints, and the first three applications. If that page cannot be signed, we are not ready to design.

    This keeps the work honest. Campaign ideas can wait until the system has a spine.

  • How a piece leaves the studio

    Every article and project ends with files, licences, and a named owner. Handoff is part of the design.

    If you want to talk about a similar brief, write to us from the contact page.