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Notes from a five-day rebrand week

Notes from a five-day rebrand week
11, August 2026

We ran a compressed rebrand for a regional gallery. Monday was language. Tuesday was marks. Wednesday was colour and type. Thursday was applications. Friday was the system handoff.

The useful constraint was the wall. Every rejected direction stayed visible so we did not circle back. The winning mark was the third one we drew, not the tenth. It held on a ticket, a tote, and a two-storey banner.

We still write a two-page rationale after these weeks. Future teams need the why, not just the files. A fast week without notes becomes another rebrand in eighteen months.

  • What we decide before we draw

    A one-page brief comes first: audience, proof, constraints, and the first three applications. If that page cannot be signed, we are not ready to design.

    This keeps the work honest. Campaign ideas can wait until the system has a spine.

  • How a piece leaves the studio

    Every article and project ends with files, licences, and a named owner. Handoff is part of the design.

    If you want to talk about a similar brief, write to us from the contact page.