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Packaging that survives the shelf, not just the render

Packaging that survives the shelf, not just the render

A tea brand came in with a gold foil that vanished under supermarket LEDs. We rebuilt the contrast, kept the foil as a small hit, and the pack started to read from two metres away.

Packaging is graphic design with physics. Glue lines, barcode zones, and a hand that has three seconds to choose. We prototype on the real dieline, not on a mockup of a perfect cube.

The studio now keeps a shelf of printed tests. Clients can hold last week's version next to today's. That conversation is faster than another slide of alternatives.

  • What we decide before we draw

    A one-page brief comes first: audience, proof, constraints, and the first three applications. If that page cannot be signed, we are not ready to design.

    This keeps the work honest. Campaign ideas can wait until the system has a spine.

  • How a piece leaves the studio

    Every article and project ends with files, licences, and a named owner. Handoff is part of the design.

    If you want to talk about a similar brief, write to us from the contact page.