Inside this week's design crit
07, February 2026
Monday crits are short. Each designer brings one problem, not a tour. This week the nav was trying to be a story. We made it a list again.
The grid on a magazine site stayed even when the images were messy. That stubbornness is useful. Editorial work needs a floor the pictures can push against.
We also asked a client-facing page to show the price. Mystery is not premium when someone is ready to buy. Clarity is.
“Critique is a service to the work, not a performance for the room.”
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What we decide before we draw
A one-page brief comes first: audience, proof, constraints, and the first three applications. If that page cannot be signed, we are not ready to design.
This keeps the work honest. Campaign ideas can wait until the system has a spine.
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How a piece leaves the studio
Every article and project ends with files, licences, and a named owner. Handoff is part of the design.
If you want to talk about a similar brief, write to us from the contact page.

