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Inside this week's design crit

Inside this week's design crit

Monday crits are short. Each designer brings one problem, not a tour. This week the nav was trying to be a story. We made it a list again.

The grid on a magazine site stayed even when the images were messy. That stubbornness is useful. Editorial work needs a floor the pictures can push against.

We also asked a client-facing page to show the price. Mystery is not premium when someone is ready to buy. Clarity is.

  • What we decide before we draw

    A one-page brief comes first: audience, proof, constraints, and the first three applications. If that page cannot be signed, we are not ready to design.

    This keeps the work honest. Campaign ideas can wait until the system has a spine.

  • How a piece leaves the studio

    Every article and project ends with files, licences, and a named owner. Handoff is part of the design.

    If you want to talk about a similar brief, write to us from the contact page.