14, July 2021
A short list of tools we still open every week, and the ones we stopped performing with.
Software is not a personality. We keep a layout app, a type tester, and a phone for real previews. If a tool does not change a decision, it is theatre.
“If a visitor has to hunt for the next step, the layout is still unfinished.”
Campaigns get the applause. Systems keep the brand honest after the launch week.
The useful test is whether the next designer can use the files without calling us.
