20, April 2021
Choose a text face that holds at caption size, then set a display cut for the few moments you need bite.
Readable type is a service. We start with line length, then size, then personality. A beautiful face that fails in a form is not usable on a product site.
This note walks through the pair we keep returning to and the mistakes that show up when a homepage is designed at 1440px only.
“If a visitor has to hunt for the next step, the layout is still unfinished.”
Campaigns get the applause. Systems keep the brand honest after the launch week.
The useful test is whether the next designer can use the files without calling us.
