05, October 2021
Write the shoot guide with the identity. A logo cannot rescue a careless picture.
Light, crop, and what the subject is doing belong in the brand kit. We include three references and two forbidden habits so the next photographer is not guessing.
“If a visitor has to hunt for the next step, the layout is still unfinished.”
Campaigns get the applause. Systems keep the brand honest after the launch week.
The useful test is whether the next designer can use the files without calling us.
