16, November 2021
If you have to spell it twice on a phone call, keep looking.
We test names out loud, in search, and next to a competitor. Clever spellings die in conversation. The right word often already lives in the client's own notes.
“If a visitor has to hunt for the next step, the layout is still unfinished.”
Campaigns get the applause. Systems keep the brand honest after the launch week.
The useful test is whether the next designer can use the files without calling us.
