21, September 2021
Fonts licensed, redirects set, and a person named to watch the inbox. Launch is an operations problem.
We run a twelve-item launch list: DNS, forms, 404, analytics, and a still fallback for every motion piece. The design is not finished if the first visitor hits a broken thank-you page.
“If a visitor has to hunt for the next step, the layout is still unfinished.”
Campaigns get the applause. Systems keep the brand honest after the launch week.
The useful test is whether the next designer can use the files without calling us.
