09, August 2021
The useful review is specific: this sentence, this crop, this price. Taste-only notes stall the work.
We ask clients to mark a page, not a vibe. A comment like make it premium becomes open the margins and drop the third font. That is a review we can act on before the next meeting.
“If a visitor has to hunt for the next step, the layout is still unfinished.”
Campaigns get the applause. Systems keep the brand honest after the launch week.
The useful test is whether the next designer can use the files without calling us.
